Don’t know how to get your campaign to the next level ?
Here are 4 easy steps you can start with.
1. Make sure the traffic is 100% non-incent and direct
You will only get users who want to use your app. Here at AdBuddiz, we guarantee that our traffic serves only non-incentivized ads.
This way, you are sure that the users who install your app have a true interest for it and are not getting rewarded with in-app currency in exchange for the installation.
In addition, the traffic you’ll get is coming only from direct app developers who integrated our SDK:
- You can be sure of the quality of the traffic (if the ad network you are working with is doing media buying, you are probably going to have no visibility on where you are getting your traffic from)
- You can optimize the campaigns according to each publisher’s performance
2. Diversify your geos
One of our best examples is probably a campaign for a War/Strategy game that is now in the top ranks worldwide. At that time, the advertiser was struggling to get more volume.
We advised him to try less competitive geos with the possibility to get high volume for a lower CPI. Quickly the campaign was extended to 20+ more geos with a various range of CPIs.
Even though the users ARPU in these countries were lower than in the Tier 1 countries, the game still managed to find a lot of ROI positive users.
3. Localize
After running a specific campaign for months with the english creatives produced by the advertiser, we received new creatives in the following languages : French, German, Spanish, Portuguese and Russian.
The volumes increased by 15% in France and Germany. In Spain, we observed a 20% increase. The highest performance was in Brazil and Russia, where we generated over 30% more installs.
4. Review your creatives
You may consider working on your creatives in order to optimize your campaign. If you haven’t already, check my last article on the top 3 creatives mistakes advertisers make.